Bel Ng
About Bel Ng
Bel Ng is the Sr. Manager of Demand Generation Marketing for APAC at Barracuda, based in Hong Kong. With a strong background in digital marketing, Bel has held various managerial roles across several companies and has a proven track record in executing successful marketing campaigns.
Current Position at Barracuda
Bel Ng is the Senior Manager of Demand Generation Marketing for the APAC region at Barracuda, stationed in Hong Kong. In this role, Ng is responsible for developing and executing marketing strategies aimed at driving growth and generating demand within the Asia-Pacific market.
Previous Role at NewBase - Connected Marketing
Before joining Barracuda, Bel Ng worked at NewBase - Connected Marketing as the Associate Digital Director for Greater China. In this position, which lasted five months from 2018 to 2019, Ng focused on enhancing digital marketing efforts and connectivity in the Greater China region.
Experience at SAP Concur
From 2015 to 2018, Bel Ng held the role of Digital & Content Marketing Manager at SAP Concur for Greater China. During this three-year tenure in Hong Kong, Ng was responsible for overseeing digital and content marketing strategies, aiming to optimize the brand's online presence and engagement.
Educational Background
Bel Ng earned a Master of Science in Digital Marketing from University College Dublin, studying from 2017 to 2019. Additionally, Ng holds a Bachelor of Arts in Integrated Strategic Communication from City University of Hong Kong, attained between 2006 and 2008, and an Associate Degree of Business Administration in General Management from the same institution, completed from 2004 to 2006.
Strategic FMCG Marketing
Bel Ng exhibits significant expertise in strategic planning and execution for FMCG clients. Ng's experience includes creating dynamic marketing strategies that facilitate interactions between clients and consumers through various digital channels such as e-DM, CRM, social media, website content, and social media content monitoring and analysis.