Brian Genest
About Brian Genest
Brian Genest is the Senior Content Development Manager at Barracuda in Waltham, Massachusetts, with extensive experience in content development and copywriting across various industries.
Professional Experience at Barracuda
Brian Genest is currently serving as the Senior Content Development Manager at Barracuda in Waltham, Massachusetts. In his role, he focuses on content development for the company, bringing a wealth of experience in strategic initiatives for disruptive technologies, including SaaS products and mobile commerce solutions. His role encompasses crafting valuable content strategies to support the company's goals and enhance its market presence.
Previous Role at Sonian
From 2013 to 2017, Brian Genest worked as the Content Development Manager at Sonian in Waltham, MA. During his four-year tenure, he was responsible for developing content strategies that supported the firm's mission. His duties included writing, editing, and managing content aimed at various audiences within the technology sector.
Career in Copywriting and Creative Direction
Brian Genest has an extensive background in copywriting and creative direction. He held the position of Senior Copywriter at iRobot from 2006 to 2012, where he contributed to content focused on robotic technologies. Prior to that, he worked at Blue Dolphin Group as Creative Director and Copywriter from 1998 to 1999, and at bluedolphin.com as Creative Director and Promotions Director from 2001 to 2006. These roles involved high-level responsibilities in creating and managing promotional content.
Educational Background
Brian Genest holds a Bachelor of Science in Mass Communication with a major in Broadcast Journalism from Emerson College, where he studied from 1987 to 1991. This educational background laid the foundation for his career in content development, copywriting, and editorial roles across various industries.
Authorship and Column Writing
Brian Genest is an active columnist, contributing to newspapers such as the Lowell Sun, Fitchburg Sentinel and Enterprise, and Valley Patriot. His columns cover national, state, and local politics. Notable articles include 'Tewksbury selectmen cop out on town police' for the Lowell Sun, 'Establishment hacks re-elect Republican relic Ron Kaufman' for the Fitchburg Sentinel and Enterprise, and 'Time to wake up Dracut's woke politicians' for the Valley Patriot.