Ed Rackstraw

Ed Rackstraw

Marketing Data Analyst @ Barracuda Networks

About Ed Rackstraw

Ed Rackstraw is a Marketing Data Analyst at Barracuda Networks in Basingstoke, with a diverse career spanning roles in IT support, customer relations, and showroom assistance. He holds a Master of Science in Ergonomics & Human Factors from the University of Nottingham and is actively involved in charitable activities supporting the Alzheimer's Society.

Marketing Data Analyst at Barracuda Networks

Ed Rackstraw has been serving as a Marketing Data Analyst at Barracuda Networks since July 2013. Based in Basingstoke, his role involves analyzing marketing data to support strategic decisions and optimize marketing campaigns. His experience in data analysis and marketing insight forms a crucial part of the company’s sales and marketing strategies.

Previous Experience as Showroom Assistant at Dream Doors

From 2013 to 2015, Ed Rackstraw worked as a Showroom Assistant at Dream Doors (Basingstoke & Newbury) in Thatcham. During his tenure, he assisted in customer service and provided support in day-to-day showroom operations. This role enabled him to gain valuable experience in direct customer interactions and sales.

Training and Customer Relations Manager at Active Informatics Ltd

Ed Rackstraw held the position of Training and Customer Relations Manager at Active Informatics Ltd from 2002 to 2013. Over these 11 years, he was responsible for managing training programs and maintaining customer relations, ensuring that clients received comprehensive support and training regarding the company’s products and services.

IT Support and Helpdesk Analyst at Sunlight Service Group

From 1985 to 2001, Ed Rackstraw worked at Sunlight Service Group, initially as an IT Support Analyst and later as a Helpdesk Analyst. Spanning 16 years, his responsibilities included providing IT support and resolving technical issues for the company's various departments. This extensive period allowed him to develop foundational skills in IT support and customer service.

Education and Qualifications

Ed Rackstraw holds a Master of Science degree in Applied Ergonomics and Human Factors from the University of Nottingham, completed from 2017 to 2021. Prior to that, he achieved a BSc (Hons) in Psychology from The Open University from 2010 to 2016. He also possesses an OND in Computer Studies from BCOT (1982-1984) and completed his secondary education at John Hunt of Everest from 1977 to 1982.

Charitable Activities

Ed Rackstraw is actively involved in charitable activities, specifically supporting the Alzheimer's Society. He completed a 268-mile hike along the Pennine Way to raise funds for the cause, showcasing his commitment to community service and charitable efforts.

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