Eric Heddeland
About Eric Heddeland
Eric Heddeland is the VP of EMEA Southern Region at Barracuda (NYSE: CUDA), with extensive experience in sales and regional management across various technology companies.
Current Title and Role at Barracuda
Eric Heddeland currently serves as the Vice President of the EMEA Southern Region at Barracuda (NYSE: CUDA). In this role, he oversees operations, sales strategies, and business development across multiple countries in the southern region of Europe, the Middle East, and Africa.
Previous Leadership Roles at Barracuda
From 2017 to 2022, Eric Heddeland held the position of Vice President of the EMEA Southern Region & Emerging Markets at Barracuda. During his tenure, he was responsible for managing regional teams and developing sales strategies tailored to various markets in the region. He worked extensively to grow the company's presence and manage significant revenue channels.
Experience at Arcserve and CA Technologies
Eric Heddeland worked at Arcserve as Senior Director for the Southern Region & MEA from 2014 to 2017, based in the Paris area. He also held a significant role at CA Technologies as Senior Director for the Southern Region and MEA, overseeing growth markets, data management, and the Erwin product line from 2012 to 2022.
Early Career in Technology Sector
Eric Heddeland's career began in roles such as Partner Manager at Computer Associates, followed by positions like Chef produit at Tekelec Europe and Acheteur at SMT Goupil. He later took on various sales and director roles at companies including VERITAS Software, PowerQuest, and Symantec, building extensive experience in the technology and software sectors over several years in Paris.
Educational Background
Eric Heddeland earned an MBA in Industrial Purchase Management from KEDGE Business School, completing his studies in 1987. This education laid the groundwork for his extensive career in sales, management, and business development within the technology sector.
Revenue and Market Development Achievements
During the fiscal year 2018/2019, Eric Heddeland managed a revenue of $20 million, achieving an average annual growth rate of 116%. He developed turnover across 89 countries, utilizing both local teams and remote partners in the Southern and Emerging Markets Region. His strategic initiatives included adaptive local sales strategies based on SWOT analysis and targeted marketing action plans.