Florence Chan (She/Her)
About Florence Chan (She/Her)
Florence Chan is the Sr. Director of Marketing for Asia Pacific and Japan at Barracuda, based in Hong Kong SAR.
Current Role at Barracuda
Florence Chan currently holds the position of Sr. Director of Marketing for the Asia Pacific and Japan regions at Barracuda. Based in Hong Kong SAR, she has significant responsibility for the marketing strategies and execution within these critical regions. Her leadership contributions are instrumental in driving substantial portions of the company's quarterly sales pipeline.
Professional Experience in Marketing
Florence Chan has accumulated extensive experience in marketing across various high-profile technology companies. Before her current role, she served as the Director of Marketing at Barracuda for four years. Previously, she worked as a Demand Generation and Marketing Consultant for two years in Auckland, New Zealand. Additionally, her career includes positions such as Sr. Marketing Manager at Splunk, Lead of Field Marketing at Palo Alto Networks, and numerous roles at Juniper Networks and RTM Asia.
Contributions at Barracuda and Splunk
During her tenure at Barracuda, Florence led the APAC marketing team to contribute 35-40% to the quarterly sales pipeline. She managed a team spanning multiple regions and outsourced agencies to handle on-the-ground campaigns. At Splunk, Florence expanded the South Asia marketing coverage from one to five countries in two years and revamped the channel co-op fund scheme with clear ROI measurements, significantly growing the sales pipeline.
Educational Background
Florence Chan studied at Monash University from 2001 to 2004. Her educational background has been fundamental to her successful career in marketing, providing her with the foundational knowledge and skills that have supported her professional growth and achievements.
Achievements in Marketing Campaigns
Florence Chan has demonstrated a strong ability to drive impactful marketing campaigns. She collaborated with sales teams to develop strategic accounts, notably securing a significant $1M deal from a key account. Furthermore, she built a marketing demand generation center and led an outsourced telemarketing agency to launch a successful demand generation program that achieved 40% of the lead conversion target.