Joanna Zalewska
About Joanna Zalewska
Joanna Zalewska is the Marketing Manager CEE at Barracuda and Co-Founder of Tiding.info, with extensive experience in marketing, communications, and media relations.
Current Roles at Barracuda and Tiding.info
Joanna Zalewska is currently serving as the Marketing Manager CEE at Barracuda, where she has developed and implemented a comprehensive digital transformation strategy. This strategy has significantly enhanced the company's online presence in the Central and Eastern Europe (CEE) region. Additionally, she co-founded Tiding.info, a platform focused on delivering innovative content marketing solutions.
Previous Experience at execon, SGH Warsaw, and Accenture
Before her current roles, Joanna worked at execon as the Marketing & Communications Manager for 11 months (2020-2021). She also served as a guest lecturer at SGH Warsaw School of Economics, delivering lectures on advanced marketing strategies and digital transformation for eight months (2020-2021). At Accenture, she held the position of Media Relations Lead for Poland for a year (2019-2020), leading a successful media relations campaign that increased the company's positive media coverage in Poland by 20%.
Early Career at Noble Securities, Grupa KDPW, and TVN Grupa Discovery
In her early career, Joanna worked at Noble Securities S.A. as a PR & Communications Manager for two years (2016-2018). She managed PR and communications, playing a crucial role in rebranding the company and improving its public image. Joanna also worked at Grupa KDPW for a decade (2006-2016) as a Specialist in the PR Section, where she developed communication strategies for the Central Securities Depository of Poland. At TVN Grupa Discovery, she was a journalist and editor, authoring several articles on financial markets and technological advancements for a year (2003-2004).
Educational Background in Communication and Political Science
Joanna Zalewska holds a Master's Degree in Political Science and Government from Wyższa Szkoła Komunikowania i Mediów Społecznych im. Jerzego Giedroycia (2004-2006). She also earned a Bachelor's Degree in Communication and Media Studies, Journalism, and Related Programs from the same institution (2001-2004). Additionally, she studied English Language and Literature, General, achieving an Associate's Degree from the University of Exeter (1999-2001).