Jori Grossman
About Jori Grossman
Jori Grossman is the Senior Manager of Business Intelligence, GTM Data Science & Analytics at Barracuda, with a background in data science, sales engineering, and consulting.
Current Role at Barracuda
Jori Grossman is currently serving as the Senior Manager, Business Intelligence, GTM Data Science & Analytics at Barracuda. Situated in the San Francisco Bay Area and working remotely, Jori leads business intelligence initiatives for go-to-market data science and analytics. This role emphasizes data-driven decision-making to optimize strategies and results.
Previous Positions at Barracuda
Prior to the current role, Jori Grossman held several positions at Barracuda. For 11 months from 2021 to 2022, Jori worked as a Data Scientist, Go-To-Market, in the San Francisco Bay Area. Before that, from 2020 to 2021, Jori was a Sales Database Engineer. These roles involved significant contributions to the company's data management and analytics efforts.
Experience at Tredence Inc.
From 2018 to 2020, Jori Grossman worked as an Associate Consultant at Tredence Inc. based in the Greater Chicago Area. During this two-year tenure, Jori was involved in numerous consulting projects, leveraging data analytics to drive business solutions for clients.
Educational Background
Jori Grossman is currently pursuing a Master of Business Administration (MBA) at NYU Stern School of Business, with studies spanning 2023 to 2025. Earlier, from 2013 to 2017, Jori achieved a Bachelor of Science (B.S.) in Chemical and Biological Engineering from the University of Colorado Boulder. This solid educational foundation supports Jori's expertise in both business intelligence and engineering fields.
Notable Projects and Contributions
Jori Grossman has led several key initiatives at Barracuda. This includes leading sales and marketing due diligence for Barracuda's $4 billion acquisition by KKR. Jori also reimagined marketing attribution within the sales funnel by introducing new metrics and concepts. Furthermore, Jori led a cross-functional team to clean up Salesforce data and establish data governance policies, optimized the GTM funnel, and developed automation processes for cleaning Salesforce records and creating dashboards for the Chief Information Officer.