Laura Reid
About Laura Reid
Company
Laura Reid currently holds the position of Director, Demand Generation EMEA at Barracuda. She manages demand generation activities across Europe, Middle East, and Africa (EMEA) from the company's office in Reading, England, United Kingdom.
Professional Experience at LogRhythm
Laura Reid has extensive experience with LogRhythm, a company in the cybersecurity sector. She held multiple roles starting as Manager, Direct Marketing EMEA from 2015 to 2017, shifting to Senior Manager, Direct Marketing EMEA from 2017 to 2019. She then became Senior Manager, EMEA Marketing from 2019 to 2020, and finally Head of EMEA Marketing from 2020 to 2021. Her tenure spanned between Reading, England, and Maidenhead and included responsibilities in direct marketing and broader regional marketing strategies.
Educational Background
Laura Reid studied Marketing Communications at Glasgow Caledonian University, earning a BA Hons degree from 1996 to 1999. She further specialized in Digital Marketing, obtaining a diploma from The Institute of Direct and Digital Marketing in 2005. This educational foundation set the stage for her comprehensive knowledge in both traditional and digital marketing.
Career in Digital Marketing and SEM
Laura Reid has held several roles in digital marketing, SEM, and demand generation. At Qlik, she was Manager, SEM and Digital Marketing EMEA from 2014 to 2015. At Qualys, she worked as Manager, Demand Generation & Digital Marketing EMEA from 2009 to 2014. She also has significant experience at Nortel Networks, where she served as Web Content Manager, Web Marketing Manager, and Digital Marketing Services Manager EMEA between 2003 and 2009. These roles allowed her to hone her skills in SEO, PPC, and online brand strategies.
Expertise in Marketing Automation and ABM
Laura Reid is proficient in using marketing automation tools like Aprimo, Eloqua, and Marketo. She also has significant expertise in managing and executing Account-Based Marketing (ABM) strategies. Additionally, she is skilled in hosting and moderating webinars as a part of broader marketing campaigns.