Louise Lautin
About Louise Lautin
Louise Lautin is the Vice President of Marketing, International at Barracuda, with over 30 years of experience in software and technology marketing.
Title
Louise Lautin holds the position of Vice President Marketing, International at Barracuda.
Current Role at Barracuda
Since November 1, 2020, Louise Lautin has been serving as the Vice President of Marketing, International at Barracuda. In this role, she focuses on building a cohesive and collaborative team that spans across various regions. She applies her extensive knowledge to create imaginative and engaging marketing programs aimed at delivering a first-class customer and partner experience.
Industry Experience and Roles
Boasting over 30 years of experience, Louise Lautin has held numerous significant roles in the tech and software marketing industry. She served as Vice President EMEA Marketing at LogRhythm from 2015 to 2020 and as VP Worldwide Marketing at Arcserve from 2012 to 2014. Before that, she was Senior Director of Marketing EMEA & Asia Pacific at CA Technologies from 2007 to 2012. Her prior positions include roles at Trend Micro, Scandinavian Crafts Ltd, Symantec Corp, Dell Computers, IBM UK Ltd, Merisel UK Ltd, and Ingram Micro.
Expertise and Skills
Louise Lautin has expertise in a wide range of marketing disciplines, including Marketing Strategy, Lead Generation, SEO/SEM, Social Media, Brand Management, Multi-channel Marketing, ABM (Account-Based Marketing), Channel Strategy, Team Leadership and Development, Branding/Communications, Program Development and Management, and Data Analytics and Operations. She is passionate about creating dynamic and exciting marketing programs and delivering exceptional customer and partner experiences.
Professional Journey
Louise Lautin began her career in the marketing and technology sectors in 1989 at Ingram Micro, where she worked in procurement for two years. She then moved to Merisel UK Ltd, serving as Business Manager for Peripherals and Options for six years. Her subsequent roles included positions at IBM UK Ltd, Dell Computers, Symantec Corp, Scandinavian Crafts Ltd, Trend Micro, CA Technologies, Arcserve, and LogRhythm. Each position built upon her growing expertise in the field, leading to her current role at Barracuda.