Nick Li
About Nick Li
Nick Li is the Field Marketing Manager, APAC at Barracuda, based in Hong Kong SAR, with extensive experience in marketing and demand generation across the Asia Pacific region.
Current Position at Barracuda
Nick Li currently holds the position of Field Marketing Manager, APAC at Barracuda. Based in Hong Kong SAR, he is responsible for developing and executing comprehensive digital demand generation strategies for the Asia-Pacific region. Nick collaborates with channel and alliance partners to implement successful marketing programs, leveraging his extensive experience in the IT and marketing fields to drive business growth for the company.
Previous Experience at SAP Concur
Before joining Barracuda, Nick Li worked at SAP Concur as the Field Marketing Manager for Greater China from 2019 to 2020. In this role, he was based in Hong Kong and focused on planning and executing marketing campaigns tailored to the Greater China market. His time at SAP Concur contributed to his deep understanding of the regional marketing landscape and his ability to drive targeted marketing initiatives.
Demand Generation Management at Ipswitch, Inc.
From 2016 to 2019, Nick Li served as the Demand Generation Manager for the Asia Pacific region at Ipswitch, Inc. During his tenure, he was instrumental in developing demand generation strategies that aligned with the company's marketing goals. His robust IT background and marketing expertise played a crucial role in driving targeted campaigns that supported both SMEs and large corporations across the region.
Marketing Management at Ingram Micro and Asiasoft
Nick Li's earlier career includes significant roles at Ingram Micro (China) Limited and Asiasoft Hong Kong Limited. At Ingram Micro, he was the Marketing Manager for Hong Kong and Macau from 2010 to 2016, where he oversaw regional marketing strategies and campaigns. Prior to that, he worked as a Marketing Executive/Specialist at Asiasoft Hong Kong Limited from 2008 to 2010, where he began honing his marketing skills in the tech industry.
Educational Background at The Hong Kong Polytechnic University
Nick Li studied at The Hong Kong Polytechnic University, where he earned a degree in Industrial & Systems Engineering with a minor in Marketing from 2005 to 2008. He furthered his education in Digital Communication and Media/Multimedia, achieving a degree in Multimedia & Entertainment Technology from 2010 to 2012. His educational background has provided a strong foundation for his career in marketing, particularly within the technology sector.