Sander Leech
About Sander Leech
Sander Leech is the Senior Director of Global Brand and Creative at Barracuda, with extensive experience in brand transformation and strategic design.
Professional Experience at Barracuda
Sander Leech currently serves as the Senior Director of Global Brand and Creative at Barracuda in Campbell, CA. In this role, he is responsible for overseeing the company’s brand and creative initiatives. He leads a team of art directors, designers, writers, video producers, and project managers, ensuring the successful execution of integrated experiences that drive business growth. Sander also manages relationships with top design and brand agencies, playing a crucial role in the company's brand transformation and strategic design activities.
Career at Ooyala
From 2012 to 2018, Sander Leech worked as the Creative Director at Ooyala in Santa Clara, CA. Over six years, he contributed significantly to the company's creative services, focusing on brand transformation and art direction. His responsibilities included writing, developing, and maintaining visual identity systems and brand standards. Sander's expertise in graphics and logo design, photo art direction, and strategic design played a substantial role in the company's creative output and brand positioning.
Role at Citrix Systems
Between 2010 and 2012, Sander Leech held the position of Senior Director of Creative Services at Citrix Systems in Santa Clara, CA. For two years, he led the company's creative services, managing in-house creative teams and ensuring the effective implementation of brand identity systems. His role involved training and educating internal teams and external partners on maintaining brand standards, which enhanced Citrix Systems' brand consistency and design quality.
Early Career and Education
Sander Leech began his career in design after obtaining a BFA in Graphic Design from the College for Creative Studies, where he studied from 1989 to 1993. He initially worked at various design agencies including Flack Design, Inc., Abrams Design Group, and Held Diedrich Advertising Communications. These roles in Indianapolis, IN, and Mountain View, CA provided him with a solid foundation in design principles and industry practices, setting the stage for his later leadership positions in global brand identity and creative services.
Work at Barclays Global Investors
From 1998 to 2009, Sander Leech served as the Director of Design, Global Brand Identity at Barclays Global Investors in San Francisco, CA. Over 11 years, he was integral to the development and implementation of the company's global brand identity. He played a key role in managing the brand’s visual identity systems and collaborating with top design agencies to maintain and elevate the brand’s standards. His extensive experience in art direction and strategic design greatly contributed to the company's brand prowess.