Serkan Yumusak
About Serkan Yumusak
Serkan Yumusak is the Senior Digital Marketing Manager (Demand Generation, ABM & SEM) at Barracuda in Austin, Texas, with extensive experience in digital marketing and product management roles across various companies.
Current Role at Barracuda
Serkan Yumusak currently serves as the Senior Digital Marketing Manager (Demand Generation, ABM & SEM) at Barracuda in Austin, Texas, United States. In this role, he oversees strategies designed to generate demand and manage account-based marketing (ABM) and search engine marketing (SEM) initiatives. His efforts are crucial in driving the company's digital marketing performance and enhancing its market presence.
Co-Founder of Outranking.io
Between 2020 and 2022, Serkan Yumusak co-founded Outranking.io and served as the Chief Digital Marketing Officer. During his tenure in Austin, Texas, he played a pivotal role in shaping the company's digital marketing strategies. His leadership helped establish the startup’s footprint in the competitive digital marketing landscape, deploying innovative techniques to drive search and content performance.
Experience at EnterpriseDB
From 2020 to 2022, Serkan Yumusak worked as the Senior Search Engine Marketing Manager (SEO / SEM / PPC) at EnterpriseDB in Austin, Texas, United States. During his time at EnterpriseDB, he was responsible for developing and executing search engine marketing strategies. His work significantly contributed to the company's visibility and lead generation through optimized SEO, SEM, and PPC campaigns.
Educational Background
Serkan Yumusak studied Labor Economics and Industrial Relations at Ankara University, where he achieved a Bachelor of Arts (BA). His educational journey also included attending Ankara High School of Science, where he earned a high school diploma in Science. These academic foundations have supported his extensive career in digital marketing and product management.
Key Marketing Achievements
Throughout his career, Serkan Yumusak has accomplished significant results in digital marketing. Notably, he achieved a CPA reduction from $390 to $82 and a 26% increase in MQLs within 9 months for a global tech company through ABM strategies. Additionally, his implementation of demand generation campaigns led to a 35% increase in conversion rates and a 15% boost in sales revenue in 6 months. These successes highlight his expertise in creating effective marketing strategies.