Lena Dyer
About Lena Dyer
Lena Dyer is a Marketing Strategist at Barry-Wehmiller Design Group, where she has worked since 2020. She has a background in marketing coordination and research, with experience in content management and digital marketing across various industries.
Current Role as Marketing Strategist
Lena Dyer currently serves as a Marketing Strategist at Barry-Wehmiller Design Group, a position she has held since 2020. In this role, she is responsible for managing and creating content across various social media platforms, including LinkedIn, Facebook, Twitter, and YouTube. Her responsibilities encompass scheduling and back-end management of these accounts. Lena also leads digital marketing and graphic design initiatives, which include video editing, logo creation, and the development of brand identities. She collaborates with professionals across the United States and India, engaging with multiple industries such as Food, Beverage, Pet Food, Life Sciences, and Industrial.
Previous Experience at Barry-Wehmiller Design Group
Prior to her current role, Lena Dyer worked at Barry-Wehmiller Design Group as a Marketing Coordinator from 2016 to 2020. During her four years in this position, she coordinated marketing efforts for major trade shows, including Pet Food Forum, PACK Expo, and Interphex. Lena played a significant role in the development of technical content for the company's website, brochures, and social media platforms. Her experience in this role laid the foundation for her current responsibilities in digital marketing and content creation.
Experience at IMPACT Group
Before joining Barry-Wehmiller, Lena Dyer worked at IMPACT Group as a Researcher from 2014 to 2016. In this role, she contributed to research initiatives that supported marketing strategies and decision-making processes. This experience helped her develop analytical skills that she later applied in her marketing roles.
Background in Communication and Media
Lena Dyer studied at Millikin University, where she earned a Bachelor of Science (B.S.) degree in Communication with a focus on Mass Media from 2012 to 2016. During her time at Millikin, she also served as a Radio Show Host at WJMU from 2013 to 2016. This experience enhanced her communication skills and provided her with a platform to engage with audiences, further informing her marketing strategies.
Marketing Initiatives and Collaborations
In her current position, Lena Dyer leads various marketing initiatives, including the design of new website pages and the development of email marketing campaigns. She is involved in content creation and analytics, ensuring that marketing efforts align with company goals. Lena's role requires collaboration with professionals across different sectors, enhancing the company's outreach and engagement strategies.