Craig Leaf
About Craig Leaf
Craig Leaf serves as the President of Basic Fun! in Boca Raton, Florida, a position he has held since 2021. He has extensive experience in marketing and product development, having worked in various roles at Amscan for nearly two decades and previously at Hallmark Cards.
Current Role at Basic Fun!
Craig Leaf serves as the President of Basic Fun!, a position he has held since 2021. He operates from Boca Raton, Florida, United States. In this role, he oversees the company's strategic direction and operational management, contributing to its growth and market presence.
Previous Experience at Amscan
Before joining Basic Fun!, Craig Leaf had an extensive career at Amscan, where he held multiple leadership roles. He served as Vice President of Marketing and Product Development from 2006 to 2008, and later as President of the Specialty Division (Grasslands Road) from 2008 to 2013. He also held the position of EVP, International from 2013 to 2017, and EVP, Strategy & Market Development from 2017 to 2021.
Career Background at Hallmark Cards
Craig Leaf began his career at Hallmark Cards, where he worked from 1993 to 2002. His roles included Channel Marketing, Sales Training & Development, and National Account Management. This experience provided him with foundational skills in marketing and sales within the consumer goods sector.
Educational Background
Craig Leaf holds a Master of Business Administration from Baker University, where he studied Business Administration. He also earned a Bachelor of Arts in Political Science from City University of New York - Brooklyn College. His educational background supports his expertise in business strategy and market development.