Holly Lackey
About Holly Lackey
Holly Lackey serves as the Head of Marketing and Licensing at Basic Fun! in the United Kingdom, where she focuses on empowering teams to achieve their goals. With a background in brand marketing and a strong expertise in Amazon advertising and SEO strategies, she has contributed significantly to revenue growth and product launches.
Current Role at Basic Fun!
Holly Lackey serves as the Head of Marketing and Licensing at Basic Fun! since 2019. In this role, she focuses on driving marketing strategies and managing licensing agreements to enhance the company's product offerings. Her leadership style emphasizes enabling and empowering teams to meet both collective and individual objectives. Under her guidance, Basic Fun! has successfully launched products on Amazon in the EU7 market, contributing to the company's growth in the competitive toy industry.
Previous Experience in Marketing
Prior to her current position, Holly Lackey held several significant marketing roles. She worked at Flair Leisure Products PLC as Division Head - Senior Marketing Manager from 2011 to 2018, where she managed marketing strategies and product lines. Before that, she was a Brand Marketing Manager at Vivid Imaginations from 2008 to 2010. Her career began at Tomy, where she worked as JBM - BM from 2004 to 2008. These roles provided her with extensive experience in brand management and marketing leadership.
Expertise in Marketing Strategies
Holly Lackey possesses expertise in managing Amazon advertising budgets and implementing SEO strategies to drive growth. She specializes in driving revenue growth through range management, which includes new product development and licensing. Her strategic approach to marketing has been instrumental in enhancing brand visibility and product performance in various markets.
Leadership Style and Team Building
Holly Lackey's leadership style is characterized by a focus on enabling and empowering her teams. She promotes a culture of honesty and integrity, which fosters strong relationships among team members and with external agencies. Her ability to build robust connections across various sized global organizations has contributed to successful marketing initiatives and collaborative projects.