Hugh Kennedy
About Hugh Kennedy
Hugh Kennedy serves as the Senior Vice President of Global Marketing at Basic Fun!, bringing extensive experience in marketing and business development across various companies. He has a strong background in partnership development, strategic planning, and product commercialization, with a degree in Advertising Journalism and Political Science from the University of Minnesota.
Current Role at Basic Fun!
Hugh Kennedy serves as the Senior Vice President Global Marketing at Basic Fun! since 2016. In this role, he is responsible for overseeing the company's global marketing strategies and initiatives. His leadership contributes to the brand's growth and market presence in the toy industry. Kennedy's expertise in partnership development and retail go-to-market strategies plays a crucial role in driving the company's marketing efforts.
Previous Experience at Manhattan Toy
Prior to his current position, Hugh Kennedy worked at Manhattan Toy as Vice President Marketing & Business Development from 2004 to 2010. During his six years in the Greater Minneapolis-St. Paul Area, he focused on marketing strategies and business development initiatives. His experience in this role helped him build a foundation in the toy industry, enhancing his skills in strategic planning and revenue maximization.
Experience at Blip Toys
Hugh Kennedy held the position of Senior Vice President Global Marketing & Licensing at Blip Toys from 2010 to 2015. In this five-year tenure in the Greater Minneapolis-St. Paul Area, he was instrumental in developing marketing strategies and licensing agreements. His work at Blip Toys further solidified his reputation in the toy industry and expanded his expertise in product commercialization.
Educational Background
Hugh Kennedy studied at the University of Minnesota, where he earned a Bachelor of Arts degree in Advertising Journalism and Political Science. This educational background provided him with a strong foundation in communication and marketing principles, which he has applied throughout his career in various marketing roles.
Career Foundation at Meredith Corporation
Hugh Kennedy began his career at Meredith Corporation, where he served as Senior Marketing Manager from 1990 to 1997. During his seven years in the Des Moines, Iowa Area, he gained valuable experience in marketing management. This early role contributed to his development as a marketing professional and laid the groundwork for his future positions in the toy industry.