Lisa Doiron
About Lisa Doiron
Lisa Doiron serves as the Vice President of Global Brand Marketing at Basic Fun!, a position she has held since 2022. She possesses a strong educational background in marketing, with a B.B.A. from UMass Amherst and an M.B.A. from Bentley University.
Current Role at Basic Fun!
Lisa Doiron serves as the Vice President of Global Brand Marketing at Basic Fun! since 2022. In this role, she is responsible for overseeing brand strategy and marketing initiatives on a global scale. Her leadership contributes to the company's mission of creating engaging and innovative products for consumers.
Education and Expertise
Lisa Doiron holds a Bachelor of Business Administration (B.B.A.) in Marketing from the Isenberg School of Management at UMass Amherst, where she studied from 2000 to 2001. She also earned a Master of Business Administration (M.B.A.) in Marketing from Bentley University - McCallum Graduate School of Business, completing her studies from 2004 to 2008. Additionally, she became a Certified Professional Life Coach after studying at the Institute for Professional Excellence in Coaching from 2010 to 2011.
Professional Background
Lisa Doiron has a diverse professional background in marketing and brand management. She worked at Hasbro as Manager of Customer Strategic Marketing from 2011 to 2013 and later as Marketing Manager for the U.S. Division from 2013 to 2019. Prior to her tenure at Hasbro, she was an Account Manager/Sales Events Coordinator at Clear Channel Outdoor Global from 2003 to 2006. Before her current position at Basic Fun!, she served as Senior Director of Brand Marketing at Basic Fun! from 2019 to 2022.
Career Progression
Lisa Doiron's career progression reflects her expertise in brand marketing and strategic management. She transitioned from roles in sales and account management to senior marketing positions. Her experience at Hasbro, a leading toy company, equipped her with valuable insights into consumer behavior and brand strategy, which she has applied in her current role at Basic Fun!.