Maureen Dilger
About Maureen Dilger
Maureen Dilger serves as the Senior Director of Brand Marketing at Basic Fun!, overseeing iconic brands such as Tonka and K'Nex. With a career spanning over two decades in brand marketing and product management, she focuses on global strategy and sustainable growth.
Work at Basic Fun!
Maureen Dilger serves as the Senior Director of Brand Marketing at Basic Fun! since 2021. In this role, she leads the multi-year vision and development for several iconic legacy brands, including Tonka, K'NEX, Lite-Brite, Lincoln Logs, and Tinker Toys. Based in Boca Raton, Florida, she focuses on global strategy and marketing to drive brand growth and engagement.
Previous Experience in Brand Marketing
Prior to her current role, Maureen Dilger held various positions in brand marketing. She worked at Hasbro as Global Product Marketing Director from 2015 to 2018, where she contributed to product marketing strategies. Before that, she was the Marketing Director for Shark Robotics at SharkNinja for 10 months in 2020-2021. Her experience also includes multiple roles at Hallmark Cards, where she advanced from Digital Product Manager to Retail Product Director.
Education and Expertise
Maureen Dilger earned a Bachelor of Arts degree in Advertising with a minor in Business from Drake University. Her educational background supports her career focus on brand marketing, global marketing strategy, product and digital innovation, and lifecycle management. She emphasizes creating sustainable growth through effective marketing strategies.
Career Background
Maureen Dilger has a diverse career in marketing and brand management, beginning in 1996 at J. Walter Thompson in Chicago as an Assistant Account Executive. Over the years, she has held various positions across different companies, including Star Farm Productions and Hallmark Cards, where she developed her skills in brand and licensing, digital innovation, and retail management.
Achievements in Brand Marketing
Throughout her career, Maureen Dilger has demonstrated a commitment to empowering teams and achieving positive profit and loss outcomes through strategic brand marketing initiatives. Her passion lies in igniting joy in children through the brands she manages, focusing on creating impactful marketing strategies that resonate with consumers.