Merryl Reynolds
About Merryl Reynolds
Merryl Reynolds serves as the Vice President of Sales and New Business Development at Basic Fun! since 2019, bringing extensive experience from previous roles at Equity Marketing and Jakks Pacific. She holds a strong background in e-commerce and a passion for sustainability, which informs her strategic decisions in the consumer goods industry.
Current Role at Basic Fun!
Merryl Reynolds serves as the Vice President of Sales and New Business Development at Basic Fun! since 2019. In this role, she focuses on driving sales growth and developing new business opportunities. Her responsibilities include overseeing sales strategies and enhancing customer engagement through innovative approaches. Reynolds' strong background in e-commerce plays a crucial role in shaping the company's digital sales strategies, contributing to the overall success of Basic Fun! in the competitive toy industry.
Previous Experience at Jakks Pacific
Prior to her current position, Merryl Reynolds worked at Jakks Pacific as Senior Vice President of Sales from 2003 to 2018. During her 15 years at the company, she was instrumental in shaping sales strategies and expanding market reach within the toy production and distribution sector. Her extensive experience in sales management helped Jakks Pacific navigate the evolving landscape of consumer goods, particularly in the competitive toy market.
Career at Equity Marketing
Merryl Reynolds held the position of Vice President of New Business Development at Equity Marketing from 1996 to 2003. During her seven-year tenure in Beverly Hills, California, she focused on identifying and developing new business opportunities, contributing to the company's growth and market presence. Her role involved strategic planning and execution, which laid the groundwork for her future endeavors in sales and business development.
Educational Background
Merryl Reynolds studied at Parsons School of Design in Paris, where she gained valuable insights into design and marketing. She also attended Central Connecticut State University, where she earned a Bachelor of Science (BS) degree in Art Education and Psychology. This educational foundation has equipped her with a diverse skill set that supports her career in sales and business development within the consumer goods industry.
Expertise in Sales and Sustainability
Merryl Reynolds possesses expertise in omni-channel sales management, which enhances the integration of various sales channels to improve customer experience. Her passion for environmental sustainability and governance influences her strategic approach in the consumer goods industry. This commitment to sustainability is reflected in her work, as she seeks to align business practices with responsible environmental stewardship.