Amy Leung
About Amy Leung
Amy Leung serves as the Head of Marketing for Consumer Lending Fintech at Bayview Asset Management, LLC, a position she has held since 2023. With over 15 years of experience in digital marketing across various industries, she has previously held significant roles at Columbia University and American Express.
Work at Bayview Asset Management
Amy Leung serves as the Head of Marketing for Consumer Lending Fintech at Bayview Asset Management, LLC. She has held this position since 2023, contributing to the company's marketing strategies and initiatives within the consumer lending sector.
Previous Experience in Digital Marketing
Prior to her current role, Amy Leung worked at BNY Mellon as the Global Head of Digital and Demand Generation from 2022 to 2023. She also held multiple positions at American Express, including Director of Digital Marketing and Acquisition, and Director of Plenti Performance Marketing and Channel Management, accumulating over 15 years of experience in digital marketing across various industries.
Education and Expertise
Amy Leung earned her Master of Business Administration (MBA) from Columbia Business School, where she studied Business Administration and Management. She also holds a Bachelor of Science degree in marketing and management from The Wharton School. Her educational background supports her expertise in customer acquisition, customer relationship management (CRM), and direct marketing.
Career Progression
Amy Leung's career began with an internship at Merrill Lynch in 2003. She then progressed through various roles at BlackRock, American Express, and TD, where she served as SVP, Head of Digital Marketing Strategy from 2020 to 2022. Her diverse experience spans the financial, travel, and retail industries.
Specializations in Marketing
Amy Leung specializes in customer acquisition, customer relationship management (CRM), direct marketing, and business relationship management. Her skills have been instrumental in building and motivating successful marketing teams throughout her career.