Doug Birkholz
About Doug Birkholz
Doug Birkholz is a Senior Industrial Designer at bb7, LLC in Madison, Wisconsin, where he has worked since 2016. He has extensive experience in industrial design, having previously held positions at various companies including NCR Corporation, Sony Corporation of America, and Brooks Stevens, Inc.
Work at bb7
Doug Birkholz has been employed at bb7, LLC as a Senior Industrial Designer since 2016. Located in the Madison, Wisconsin Area, he has contributed to various design projects over his eight-year tenure. His role involves collaborating with cross-functional teams to develop innovative design solutions that meet client needs.
Previous Experience in Industrial Design
Before joining bb7, Doug Birkholz held positions at several notable companies. He worked as an Industrial Designer at Sony Corporation of America for 11 months in 1996 and served as an Industrial Design Intern at NCR Corporation for three months in 1987. Additionally, he was a Senior Industrial Designer at Brooks Stevens, Inc. from 2015 to 2016 and worked at Worrell, Inc. from 1988 to 1989.
Education and Expertise
Doug Birkholz has a strong educational background in industrial design. He earned a Bachelor of Fine Arts (BFA) in Industrial Design from the College for Creative Studies, completing his studies from 1984 to 1988. He also pursued further education at the University of Virginia Darden School of Business, where he achieved a certification in Design Thinking in 2016. Additionally, he studied SolidWorks at CATI CATalyst Training Center from 2012 to 2013 and completed a program in Computer Aided Design at Madison Area Technical College in 2011.
Design Philosophy and Focus
Doug Birkholz aims to continually innovate and create market differentiations that assist manufacturers in building a lasting brand presence. He thrives on creating clarity through the ambiguity of the research and development process. His design philosophy emphasizes the development of user-centered and intuitive products that resonate with and excite end consumers.