Michele Paris
About Michele Paris
Michele Paris is a Digital Marketing Officer at Be My Eyes, where he has worked since 2019. He has a background in marketing and communication, with experience in various roles across multiple countries, and has successfully contributed to significant user growth through digital marketing strategies.
Current Role at Be My Eyes
Michele Paris serves as the Digital Marketing Officer at Be My Eyes, a position held since 2019. In this role, Paris is responsible for analyzing the success of digital marketing campaigns and collecting performance metrics. Paris manages digital advertising profiles across multiple platforms, including Google Ads, Meta Business Manager, Twitter Ads, and LinkedIn Ads. The implementation of growth hacking techniques under Paris's guidance has resulted in a significant increase in the user base.
Previous Experience in Digital Marketing
Before joining Be My Eyes, Michele Paris gained valuable experience in various marketing roles. Paris worked as a Marketing and Communication Intern at Be My Eyes in 2019, contributing to the organization for three months. Additionally, Paris served as an International Sales Assistant at Panda Army in 2017 for three months, and as an Inventory Officer at RGIS Inventory Specialist in Milano, Italy, from 2012 to 2013 for eight months. These experiences helped build a foundation in marketing and communication.
Education and Academic Background
Michele Paris holds a Bachelor’s Degree in Marketing, Communication, and Global Markets from Università degli Studi di Milano-Bicocca, where studies were completed from 2011 to 2015. Following this, Paris pursued a Master’s Degree in International Business and Marketing at the University of Southern Denmark, completing the program from 2016 to 2018. This educational background has equipped Paris with essential skills in marketing and business strategies.
User Acquisition and Growth Strategies
In the role of Digital Marketing Officer, Michele Paris has contributed to the acquisition of over 4 million users through various strategies, including social media, SEO, display advertising, and organic growth. The successful implementation of these strategies has played a crucial role in expanding the reach and impact of Be My Eyes, demonstrating Paris's effectiveness in driving user engagement and growth.