Amit Nigam
About Amit Nigam
Amit Nigam Vice President, Product
Amit Nigam holds the position of Vice President, Product. His role involves leading strategic initiatives and overseeing the development and enhancement of product offerings. He focuses on integrating innovative solutions to drive the company's growth and ensure the alignment of product features with market demands.
Amit Nigam Supply-Side Ad Targeting Strategy
Amit Nigam played a key role in defining supply-side ad targeting. His approach involves layering audience and contextual segments directly on top of publisher inventory via a supply-side platform. This method allows for more precise targeting and effective ad placements, optimizing the advertising performance for both publishers and advertisers.
Amit Nigam Advertising Week NY CTV Trends Discussion
Amit Nigam participated in an Advertising Week NY discussion focused on Connected TV (CTV) trends. His involvement in this event highlights his expertise and active engagement in the evolving landscape of digital advertising. By contributing to discussions on CTV trends, he shares insights on industry dynamics and emerging opportunities within the CTV ecosystem.