Andy Neumeier
About Andy Neumeier
Andy Neumeier serves as the Director of Brand Management at Beanstalk - Brand Extension Licensing Agency, focusing on Procter & Gamble. He has extensive experience in brand management and marketing, having held various leadership roles at companies such as The Scotts Miracle-Gro Company and MeadWestvaco.
Current Role at Beanstalk
Andy Neumeier serves as the Director of Brand Management at Beanstalk, a brand extension licensing agency. He has held this position since 2023, contributing to the management and strategic direction of brand licensing initiatives for Procter & Gamble (P&G). His role involves overseeing brand management strategies that align with P&G's objectives, ensuring effective brand representation and growth in the licensing sector.
Previous Experience at ACCO Brands
Prior to his current role, Andy Neumeier worked at ACCO Brands as the Director of Marketing for Binders & Accessories and School Channel Marketing from 2012 to 2015. During his tenure in Kettering, Ohio, he was responsible for developing marketing strategies and driving sales growth within the school channel, focusing on product innovation and market positioning.
Experience at The Scotts Miracle-Gro Company
Andy Neumeier held multiple brand management roles at The Scotts Miracle-Gro Company from 2015 to 2022. He managed brands such as Miracle-Gro® Soils, Ortho® Home Defense®, and Scotts® Innovation & Private Label. His efforts included launching products that achieved significant sales growth, such as the Miracle-Gro Raised Bed Soil, which generated $10 million in invoiced sales at Lowe's, and driving a $47 million increase in sales for Ortho Indoor Bug.
Educational Background
Andy Neumeier earned a Master of Business Administration (M.B.A.) with a concentration in Finance from Wright State University, completing his studies from 2008 to 2010. He also holds a Bachelor of Science in Business, majoring in Marketing with a minor in Management, which he obtained from the same institution between 2003 and 2007. His educational background has provided him with a solid foundation in business principles and marketing strategies.
Notable Achievements
Throughout his career, Andy Neumeier has achieved significant milestones in brand management and marketing. He was awarded the manufacturing of 17 million incremental binders for Walmart and successfully doubled Walmart placement for planning and business note-taking, resulting in $26 million in sales. Additionally, he spearheaded a licensed cause marketing partnership with the Wounded Warrior Project, demonstrating his ability to integrate social responsibility with brand initiatives.