Caren Chacko
About Caren Chacko
Caren Chacko serves as the Senior Vice President of Brand Management at Beanstalk - Brand Extension Licensing Agency, where she has worked since 2015. With extensive experience in brand management and licensing, she oversees multiple business units and client services in the Greater New York City Area.
Work at Beanstalk
Caren Chacko has held several positions at Beanstalk - Brand Extension Licensing Agency since 1999. She began as a Coordinator and progressed to Manager, then served as Director of Licensing from 2002 to 2004. Chacko was Associate Vice President of Brand Management from 2012 to 2015 and has been the Senior Vice President of Brand Management since 2021. Her responsibilities include supervising client service, licensee management, sales, product approvals, and brand strategy. She oversees Beanstalk's North America Manufacturing Representation practice area and manages the New York Brand Teams, which handle major clients such as Stanley Black & Decker and Diageo.
Education and Expertise
Caren Chacko earned a Bachelor of Arts degree from the State University of New York Cortland between 1991 and 1994. She also completed the Senior Management Graduate Program at Babson College in 2019. Her educational background supports her extensive experience in brand management and licensing. Chacko's expertise encompasses client service, brand strategy, and licensing sales, which she has developed through various roles in the industry.
Background
Caren Chacko has a diverse professional background in brand management and licensing. Before her tenure at Beanstalk, she worked at Revlon in PR, Marketing, and Licensing from 1995 to 1998. She also held positions at The Beanstalk Group, where she served as Manager and Director of Licensing. Additionally, Chacko worked at Perpetual Licensing as Licensing Sales from 2005 to 2010. Her career spans over two decades, focusing on brand strategy and client management.
Advisory Role at Rutgers Business School
Since 2020, Caren Chacko has served as an Advisory Board Member at Rutgers Business School. In this role, she contributes her industry knowledge and experience to support the school's initiatives and programs. Her involvement reflects her commitment to education and professional development within the field of brand management and licensing.