Martin Cribbs
About Martin Cribbs
Martin Cribbs is the Vice President of Brand Management at Beanstalk, where he has worked since 2016. With over twenty-five years of experience in brand building and intellectual property licensing, he has collaborated with notable clients and has been recognized as a thought-leader in his field.
Current Role at Beanstalk
Martin Cribbs serves as the Vice President of Brand Management at Beanstalk, a Brand Extension Licensing Agency, since 2016. He operates in a hybrid work environment based in New York, NY. In this role, he has led global accounts for prominent clients, including The Metropolitan Museum of Art and Atari. His responsibilities encompass overseeing brand management strategies and licensing initiatives that enhance brand visibility and revenue.
Previous Experience at Universal Music Group
Prior to his current position, Martin Cribbs worked at Universal Music Group as the Head of Licensing from 2013 to 2014. This role was based in New York, NY, and lasted for one year. His work involved managing licensing agreements and collaborations within the music industry, contributing to the growth and monetization of various music-related brands.
Background in Global Business Development
Martin Cribbs held the position of Director of Global Business Development - Rights Services at Corbis from 2005 to 2009. During this four-year tenure in New York, NY, he focused on developing business strategies related to rights services, enhancing the company's capabilities in intellectual property management and licensing.
Education and Expertise in Creative Writing
Martin Cribbs studied at Hunter College from 1996 to 1999, where he focused on English and achieved a degree in Creative Writing. His educational background has contributed to his ability to craft compelling narratives and strategies in brand management and licensing, enhancing his effectiveness in communication and marketing.
Industry Recognition and Thought Leadership
Martin Cribbs is recognized as a thought leader in brand management and licensing. His expertise has been acknowledged by various media outlets, including 60 Minutes, The New York Times, Forbes, and The Guardian. His insights into intellectual property licensing and monetization have positioned him as an expert in the field, influencing industry practices and trends.