Michael Stone
About Michael Stone
Michael Stone serves as the Chairman and Co-founder of Beanstalk, a brand extension licensing agency, where he has worked since 1992. He authored 'The Power of Licensing: Harnessing Brand Equity' and is recognized as an authority in the licensing industry, having been inducted into the Licensing International Hall of Fame in 2019.
Work at Beanstalk
Michael Stone serves as the Chairman and Co-founder of Beanstalk, a brand extension licensing agency established in 1992. Under his leadership, Beanstalk has expanded its operations across major cities including New York, London, Miami, and Cincinnati. Stone has played a significant role in shaping the agency's strategy, focusing on transforming licensing into a vital corporate marketing tool for Fortune 500 companies. His expertise has led Beanstalk to receive 23 awards from the Licensing Industry Merchandisers’ Association, recognizing excellence in licensing.
Education and Expertise
Michael Stone studied at Hamilton College, where he earned a Bachelor of Arts (BA) degree in Government. He furthered his education at Emory University School of Law, obtaining a Doctor of Jurisprudence (JD). His academic background complements his extensive experience in the licensing industry, where he is frequently cited as an authority in major publications. Stone's insights into licensing and brand extension are also shared through his contributions to Forbes.
Background
Michael Stone co-founded Beanstalk in 1992, bringing a wealth of knowledge and experience to the licensing sector. Over the years, he has been instrumental in developing innovative licensing strategies that have significantly impacted corporate marketing. His work has positioned him as a thought leader in the industry, leading to frequent citations in prominent media outlets such as Advertising Age, USA Today, and The Wall Street Journal.
Achievements
In 2019, Michael Stone was inducted into the Licensing International Hall of Fame, recognizing his contributions to the licensing industry. He led the development of the Mary-Kate and Ashley global fashion and lifestyle program, which generated over a billion dollars in worldwide retail sales from 2000 to 2009. His authored book, 'The Power of Licensing: Harnessing Brand Equity,' published in 2018, further showcases his expertise in the field.