Nicole Maiorino
About Nicole Maiorino
Nicole Maiorino serves as the Director of Brand Management at Beanstalk, where she has worked since 2014. She holds an AAS in Fashion Merchandising & Buying from Nassau Community College and has extensive experience in brand extension across various product categories.
Work at Beanstalk
Nicole Maiorino has served as the Director of Brand Management at Beanstalk, a Brand Extension Licensing Agency, since 2014. Over her tenure of 10 years in this role, she has contributed to the agency's focus on expanding brand presence through licensing strategies. Her responsibilities include overseeing brand management initiatives and collaborating with various stakeholders to enhance brand visibility and market reach.
Education and Expertise
Nicole Maiorino studied at Nassau Community College, where she focused on Fashion Merchandising & Buying, earning an Associate of Applied Science (AAS) degree in 2015. Additionally, she attended the Fashion Institute of Technology, where she studied International Business, Trade, and Commerce, also achieving an AAS degree. Her educational background supports her extensive expertise in brand management and licensing.
Background
Prior to her current role at Beanstalk, Nicole Maiorino worked as a Licensing Coordinator at ES Originals from 2007 to 2008. This position provided her with foundational experience in the licensing industry, contributing to her understanding of brand management and consumer engagement. Her career has been primarily based in the Greater New York City Area.
Achievements in Brand Management
Nicole Maiorino possesses extensive experience in managing character, consumer, and entertainment brands across various product categories. She is fully versed in all aspects of brand extension, including contract negotiation, sales, and strategy, with a strong emphasis on product development. Her skill set enables her to navigate the complexities of brand management effectively.