Paula Nass
About Paula Nass
Paula Nass is a seasoned professional in brand management, currently serving as the Director of Brand Management at Beanstalk - Brand Extension Licensing Agency. With over two decades of experience, she has held key positions at notable companies such as DreamWorks Animation, ExxonMobil, and Warner Bros. Entertainment Group.
Current Role at Beanstalk
Paula Nass serves as the Director of Brand Management at Beanstalk, a Brand Extension Licensing Agency, since 2021. In this role, she focuses on managing brand strategies and licensing initiatives. Her expertise in negotiating and strategizing within the brand management sector contributes to the agency's efforts in developing successful marketing campaigns.
Previous Experience at DreamWorks Animation
Prior to her current position, Paula worked at DreamWorks Animation as the Senior Regional Manager for the South Cone of Latin America from 2014 to 2017. Based in São Paulo, Brazil, she was responsible for overseeing brand management and strategic initiatives within the region, enhancing the company's presence in the competitive animation market.
Professional Background in Brand Management
Paula Nass has over two decades of experience in brand management and licensing. She has held various key positions, including Business Director at Score Group Brasil from 2018 to 2019, Licensing Manager at Discovery Communications from 2008 to 2012, and Senior Category Manager at Warner Bros. Entertainment Group from 2002 to 2007. Her roles have involved developing marketing and retail campaigns that drive growth in competitive environments.
Educational Qualifications
Paula holds a Master of Business Administration in General Management from Insper Instituto de Ensino e Pesquisa, which she completed from 2003 to 2004. Additionally, she earned a degree in Chemical Engineering from Escola de Engenharia Mauá, where she studied from 1992 to 1996. Her educational background supports her extensive knowledge in marketing, sales, and brand management.
Expertise in Marketing and Sales
Paula Nass possesses a comprehensive understanding of the marketing and sales lifecycles. Her experience includes working as a Marketing/Merchandising Consultant at ExxonMobil from 1997 to 2000 and as a Senior Business Manager at The Marketing Store Worldwide in 2008. She has a proven track record of building strong professional relationships and fostering positive work environments throughout her career.