Whitney Rosenfeld
About Whitney Rosenfeld
Whitney Rosenfeld is a Business Development and Marketing Coordinator at Beanstalk - Brand Extension Licensing Agency, where she has worked since 2022. She has a background in marketing and brand management, having held various roles in the music and entertainment industry.
Work at Beanstalk
Whitney Rosenfeld has been employed at Beanstalk - Brand Extension Licensing Agency since 2022, serving as the Business Development & Marketing Coordinator. In this role, she is responsible for coordinating the agency's presence at tradeshows and collaborating with event management companies to design and order booth equipment. She works closely with the CEO, CFO/COO, and Chairman to manage marketing budgets and oversee incurred retainers for new business opportunities. Additionally, she serves as a liaison between the agency and media publications, coordinating public relations opportunities with brand teams.
Previous Experience in Marketing and Business Development
Prior to her current role at Beanstalk, Whitney Rosenfeld held several positions in marketing and business development. She worked as a Brand Management Coordinator at Beanstalk from 2021 to 2022. Before that, she was a Marketing and Trend Forecasting Associate at Brand Central LLC for one year. She also completed internships at The Syndicate, Reservoir Media Management, Inc., and Sony Music Entertainment, gaining valuable experience in marketing strategies and digital promotion.
Educational Background
Whitney Rosenfeld graduated Summa Cum Laude from Ithaca College, where she earned a Bachelor of Science in Integrated Marketing Communications from 2017 to 2021. Prior to her college education, she attended Northern Valley Regional High School at Demarest, achieving a Diploma with High Honors from 2013 to 2017. Additionally, she studied Fashion Merchandising at LIM College in 2014 as part of a precollege program.
Internship and Volunteer Experience
Whitney Rosenfeld has a diverse background in internships and volunteer work. She served as an Undergraduate Intern at the Recording Industry Association of America® (RIAA) and as a Promotions Intern at Sony Music Entertainment in 2018. She also volunteered at the National Music Publishers' Association in 2019. Her experience includes roles at Ithaca College, where she worked as a Social Media Strategy Intern and held various positions at WICB 91.7 FM, including Promotions Coordinator and Social Media Strategist.
Skills in Trend Reporting and Public Relations
In her current role at Beanstalk, Whitney Rosenfeld drafts and designs curated trend reports for the agency's Cultural Intelligence Service. Her responsibilities also include coordinating public relations opportunities with brand teams, showcasing her skills in both trend analysis and media relations. This combination of skills supports her effectiveness in business development and marketing initiatives.