Allison Quiter
About Allison Quiter
Allison Quiter serves as the Consumer Brand Leader for Zala at Beauty Industry Group, where she has worked since 2024. With extensive experience in digital marketing and brand management, she has held various leadership roles across notable companies in the beauty industry.
Work at Beauty Industry Group
Allison Quiter currently serves as the Consumer Brand Leader for Zala at Beauty Industry Group. She has held this position since 2024, contributing to the company's initiatives in Salt Lake City, Utah. In her role, she focuses on brand development and consumer engagement strategies within the beauty sector.
Previous Experience in Marketing and Digital Strategy
Allison Quiter has extensive experience in marketing and digital strategy across various companies. She worked as the Marketing Manager at Dermstore in 2009 and later served as the Director of Marketing at Dermstore Beauty Group from 2012 to 2014. Additionally, she held the position of VP of Global Digital Marketing at RAEN from 2018 to 2024, and was the Senior Manager of E-Commerce and Digital Marketing at Smashbox Cosmetics from 2010 to 2012. Her roles have involved developing and executing marketing strategies that enhance brand visibility and consumer interaction.
Educational Background and Certifications
Allison Quiter studied Media Management at San Diego State University, where she focused on Marketing, Public Relations, and Advertising. She also achieved certification in Search Marketing from SEMPO in 2010. In 2014, she completed a course in Entrepreneurship and New Business Formation at UCLA Extension. This educational background supports her expertise in digital marketing and brand strategy.
Expertise in Digital Marketing and Team Development
Allison Quiter is recognized for her expertise in digital marketing, particularly in conceptualizing and executing growth strategies that enhance consumer experiences. She has a strong passion for emerging technologies in the field and thrives in entrepreneurial environments. Her experience includes hiring and mentoring teams, demonstrating her ability to develop forward-thinking professionals in the marketing sector.
Career Progression and Roles
Allison Quiter's career includes various roles that highlight her progression in the marketing field. She began as an Account Manager at United Online Advertising Network from 2005 to 2007, later becoming an Account Executive from 2007 to 2009. After her time at Dermstore, she worked as a Senior Digital Strategist at Vendo from 2016 to 2018 and as VP of Digital at Linksoul from 2023 to 2024. This diverse experience has equipped her with a comprehensive understanding of the marketing landscape.