Amy Sveda
About Amy Sveda
Amy Sveda serves as the President of Luxy Hair, where she has implemented innovative strategies that have significantly improved revenue and customer loyalty since 2021. With a background in merchandising and brand management at notable companies such as Victoria's Secret and Anthropologie, she has a strong track record of driving growth and sustainability in the beauty industry.
Work at Beauty Industry Group
Amy Sveda serves as the President of Luxy Hair, a division of Beauty Industry Group, since 2021. In this role, she leads various initiatives aimed at enhancing product offerings and customer engagement. Under her leadership, Luxy Hair has developed an innovative hair extension subscription service to foster recurring revenue and customer loyalty. Sveda has also accelerated the growth of influencer and ambassador partnerships, contributing to sustained program success. Her efforts in implementing sustainability initiatives have positioned Luxy Hair as a leader in the beauty industry, achieving official Vegan Certification for its wetline category.
Education and Expertise
Amy Sveda holds a Bachelor of Science degree in Fashion Merchandising from The Ohio State University. Her educational background has equipped her with a solid foundation in retail and merchandising, which she has applied throughout her career in various leadership roles across prominent brands. Sveda's expertise spans product innovation, brand management, and e-commerce strategy, making her a well-rounded professional in the beauty and fashion industries.
Background
Before joining Beauty Industry Group, Amy Sveda held several significant positions in the retail sector. She worked at Victoria's Secret as Vice President of Merchandising for Panties from 2019 to 2020 and previously served as Director of Merchandising for Glamour Bras and the Very Sexy Sub-brand. Her experience also includes roles at Anthropologie, Abercrombie & Fitch, and Target, where she developed a diverse skill set in merchandising, brand management, and e-commerce.
Achievements
During her tenure at Luxy Hair, Amy Sveda has achieved notable results, including a 12% increase in revenue through the development of new product innovations targeting menopausal and postpartum hair loss. She led a site rebuild that incorporated AI tools, resulting in a 47% increase in site conversion rates. Additionally, Sveda's organizational restructuring efforts have successfully reduced employee attrition from 30% in 2021 to 0% by 2023, demonstrating her commitment to fostering a positive workplace culture.