Denise Shieh
About Denise Shieh
Denise Shieh is a seasoned marketing professional currently serving as the Sr. Director of Growth at Beauty Industry Group, where she has worked since 2022. With extensive experience in both the consumer goods and higher education sectors, she has a strong background in analytics and research, which informs her data-driven business strategies.
Current Role at Beauty Industry Group
Denise Shieh serves as the Sr. Director of Growth at Beauty Industry Group, a position she has held since 2022. In this role, she focuses on developing and implementing growth strategies that drive business performance. Her work is centered in the Salt Lake City Metropolitan Area, where she leverages her extensive experience in marketing and analytics to enhance the company's market presence.
Previous Experience at Helix Education
Denise Shieh worked at Helix Education in various capacities from 2006 to 2019. She began as a Sr. Marketing Strategist and later advanced to the role of Sr. Integrated Media Director. Over her 12 years at Helix Education, she contributed to marketing strategies that supported the organization's goals in the higher education sector. Her tenure included a focus on integrated media and marketing strategy development.
Background in Consumer Goods and Higher Education
Denise Shieh has a diverse professional background that spans both the consumer goods and higher education industries. This dual experience has equipped her with a comprehensive understanding of different market dynamics and consumer behavior. Her ability to adapt marketing strategies across these sectors has been a significant aspect of her career.
Education and Expertise in Marketing
Denise Shieh studied at The Wharton School, where she earned a B.S. in Economics with a focus on Marketing and Finance. Her educational background provides a strong foundation for her expertise in analytics and research, which she applies to develop data-driven business strategies. Her skill set includes media planning, which is integral to her marketing approach.
Career at Nu Skin Enterprises
Denise Shieh worked at Nu Skin Enterprises from 1994 to 2006 as a Marketing Research Manager and Sr. Research Analyst. During her 12 years at the company, she focused on market research and analysis, contributing to the development of effective marketing strategies. This role helped her build a solid foundation in research methodologies and consumer insights.