Felix Niewöhner
About Felix Niewöhner
Felix Niewöhner is the Managing Director at Beauty Industry Group, where he focuses on digital transformation and sustainable sales strategies. He has extensive experience in the beauty sector, having held key positions at Unilever, L'Oréal, and L'Occitane en Provence.
Current Role at Beauty Industry Group
Felix Niewöhner serves as the Managing Director at Beauty Industry Group, a position he has held since 2022. In this role, he is based in Erlangen and has full P&L responsibility. His current focus includes driving digital transformation and sustainable modernization within the company's sales strategies. Niewöhner emphasizes the development of direct sales in the hairdressing sector and the expansion of the international distribution network.
Previous Experience at Unilever and TIGI Haircare GmbH
Before joining Beauty Industry Group, Felix Niewöhner worked at Unilever / TIGI Haircare GmbH as the Country Manager for the DACH region from 2018 to 2022. During his four years in this role, based in the Stuttgart area, he was responsible for overseeing operations and strategic initiatives within the company.
Career at L'Occitane en Provence
Felix Niewöhner held multiple positions at L'Occitane en Provence. He served as the Business Unit Manager for WHS Germany & Suisse from 2017 to 2018 and previously as the Business Unit Manager/Wholesale Manager for Germany from 2011 to 2017. His tenure at L'Occitane en Provence spanned a total of seven years, during which he contributed to the company's growth and market presence.
Educational Background
Felix Niewöhner has a diverse educational background. He studied Sportökonomie at the University of Bayreuth, earning a Diplom from 1998 to 2003. He also attended Cambridge Judge Business School, where he completed a course in Business Administration focused on Digital Disruption and Digital Transformation Strategies in 2022. Additionally, he participated in a Masterclass in Clean Leadership at Buhr&Team Business Akademie from 2021 to 2022.
Expertise in Sales and Marketing
Felix Niewöhner has extensive experience in sales and marketing, particularly within the beauty and personal care industry. He has a strong track record of achieving double-digit growth in the expansion of distribution networks and sales channels. Niewöhner is recognized for developing hybrid customer-centric sales strategies and has a focus on engaging employees, customers, and stakeholders through effective storytelling.