Julie Perrigan
About Julie Perrigan
Julie Perrigan serves as the Group Vice President of Digital at Beauty Industry Group, a position she has held since 2022 in Chicago, Illinois. She has extensive experience in digital marketing and media, having worked in various roles at companies such as Dyson, Performics, and Rise Interactive.
Work at Beauty Industry Group
Julie Perrigan serves as the Group Vice President of Digital at Beauty Industry Group, a position she has held since 2022. Based in Chicago, Illinois, she oversees digital strategies and initiatives to enhance the company's online presence and engagement. Her role involves leading digital marketing efforts and collaborating with various teams to drive growth and innovation within the beauty sector.
Previous Experience in Digital Marketing
Prior to her current role, Julie Perrigan held several significant positions in digital marketing. She was the Global Head of Digital Marketing at Dyson from 2019 to 2021, where she managed global marketing strategies. Before that, she worked at Performics as Group Media Director for six months in 2016 and served in various roles at Rise Interactive, including SEO Manager and Senior Manager, SEO and Social, from 2011 to 2014.
Educational Background
Julie Perrigan holds a Bachelor of Arts in Legal Studies from the University of Tennessee, Knoxville. She furthered her education at DePaul University, where she earned a Master of Public Administration with a focus on International Public Management. Her academic background provides her with a strong foundation in both legal and public administration principles.
Career Progression
Julie Perrigan's career in digital marketing spans over a decade, with a focus on SEO, media, and digital strategy. She has held various roles at Dyson, including Digital Marketing Manager and Senior Manager, Media, contributing to the company's digital transformation. Additionally, she was VP of Growth at Foxtrot for seven months in 2021-2022, where she focused on growth strategies and digital initiatives.
Professional Development
Throughout her career, Julie Perrigan has engaged in continuous professional development, enhancing her skills in digital marketing and media strategy. Her experiences across multiple organizations, including Performics and Rise Interactive, have equipped her with a diverse skill set that supports her current leadership role at Beauty Industry Group.