Lindsey Greve (Laporte)
About Lindsey Greve (Laporte)
Lindsey Greve is a Senior Retention Manager at Beauty Industry Group, specializing in customer retention strategies and enhancing customer experience. With a diverse marketing background that includes significant roles at Ford Motor Company and other organizations, she has developed expertise in branding, product marketing, and digital marketing.
Work at Beauty Industry Group
Lindsey Greve currently serves as the Senior Retention Manager at Beauty Industry Group, a position she has held since 2023. In this role, she focuses on customer retention strategies and enhancing the overall customer experience. Her expertise in developing solutions that align with business objectives is critical to her responsibilities at the company.
Previous Experience at Ford Motor Company
Lindsey Greve has extensive experience at Ford Motor Company, where she held multiple positions over several years. She worked as the Assistant F-150 Marketing Manager from 2014 to 2016, the Sales Zone Manager from 2016 to 2017, and the Global Brand Strategist from 2017 to 2018. Additionally, she served as the Advanced Product Marketing & Strategy Manager from 2018 to 2019 and the Bronco Experiences Manager from 2019 to 2021. Her diverse roles contributed to her comprehensive understanding of marketing within the automotive sector.
Experience in Digital Marketing and CRM
Before joining Beauty Industry Group, Lindsey Greve worked in various digital marketing roles. She was the Senior Digital Marketing Manager at Sysco from 2022 to 2023 and the CRM Marketing Manager at Interior Define from 2021 to 2022. These positions allowed her to develop a strong foundation in customer relationship management and digital marketing strategies.
Education and Expertise
Lindsey Greve earned her Bachelor's Degree in Marketing from Michigan State University, specifically from the Eli Broad College of Business. Her academic background includes studies in Marketing and International Business, which have equipped her with a solid understanding of global marketing practices. Her expertise encompasses branding, product marketing, consumer research, and digital marketing.
Teaching Experience at Michigan State University
Lindsey Greve served as a Marketing Department Teaching Assistant at Michigan State University from 2013 to 2014. In this role, she supported faculty in delivering marketing education, contributing to her understanding of marketing principles and strategies while gaining valuable experience in an academic setting.