Shannon Pappas (Taylor)
About Shannon Pappas (Taylor)
Shannon Pappas serves as the President of Consumer Brands at Beauty Industry Group, bringing extensive experience in brand management and strategic marketing from her previous roles at companies like Alchemee and Beachbody. She holds an MBA from Northwestern University's Kellogg School of Management and a Bachelor's degree in Exercise Physiology from the University of Arizona.
Work at Beauty Industry Group
Shannon Pappas serves as the President of Consumer Brands at Beauty Industry Group. She has held this position since 2023, operating out of Los Angeles, California. In her role, she focuses on building high-performing global organizations with an emphasis on enhancing customer experience. Pappas leverages her extensive background in marketing and strategy to drive brand growth and innovation within the company.
Education and Expertise
Shannon Pappas holds a Master of Business Administration from Northwestern University's Kellogg School of Management, where she studied Management & Strategy, Decision Sciences, Marketing, and Finance. She also earned a Bachelor of Science in Exercise Physiology from the University of Arizona, graduating Magna cum Laude. Her educational background provides a strong foundation for her expertise in strategy, analytics, and market expansion.
Background
Shannon Pappas has a diverse professional background spanning various industries, including consumer brands, health and wellness, and technology. She began her career as a Programming Coordinator at FOX Sports and later worked at Boston Consulting Group, where she served as a Consultant and Project Leader. Pappas has also held significant roles at Alchemee, Beachbody, and The Wonderful Company, contributing to her comprehensive understanding of brand management and strategic development.
Achievements
Throughout her career, Shannon Pappas has demonstrated a proven track record of launching and scaling high-growth brands across multiple sectors, including skincare, health and wellness, fitness, and food and beverage. She is recognized for her ability to drive transformational brand platforms by leveraging technology and creative strategies. Pappas has also advised C-level executives of Fortune 100 companies, showcasing her influence in the industry.
Previous Roles and Experience
Before her current role at Beauty Industry Group, Shannon Pappas held various leadership positions. She was the Chief Marketing Officer at ISSA, the SVP and General Manager at Beachbody, and the General Manager at Alchemee. Her experience includes managing profit and loss statements in both consumer and B2B spaces, as well as expertise in mergers and acquisitions strategies, which she applies to identify new revenue opportunities.