Tatiana Mikule
About Tatiana Mikule
Tatiana Mikule is a Senior Brand Manager at Beauty Industry Group, where she has worked since 2021. She has extensive experience in brand management and marketing, having previously held positions at ANN INC., Forever 21, and SalonCentric.
Current Role at Beauty Industry Group
Tatiana Mikule serves as the Senior Brand Manager at Beauty Industry Group, a position she has held since 2021. In this role, she is responsible for overseeing brand strategy and marketing initiatives. She also holds the title of Brand Manager, a position she has maintained since 2020. Her work focuses on enhancing brand visibility and driving revenue growth within the organization.
Previous Experience in the Beauty Industry
Tatiana Mikule has extensive experience in the beauty industry. She worked at Beauty Industry Group as the Education and Program Development Manager from 2019 to 2020. Prior to that, she held the position of Multi-Unit Store Manager at SalonCentric, a division of L'Oreal USA, from 2015 to 2018. Her earlier roles include Co-Manager at Forever 21 from 2009 to 2014 and Co-Manager at ANN INC. for a brief period in 2015.
Education and Academic Background
Tatiana Mikule earned her Bachelor's Degree in Human Development, Family Studies, and Related Services from the University of Utah. She studied at the university from 2009 to 2014, gaining foundational knowledge that supports her career in brand management and education within the beauty sector.
Key Marketing Initiatives and Achievements
In her current role, Tatiana Mikule has spearheaded significant marketing initiatives. In 2021, she led efforts that resulted in an 80% increase in first-quarter revenue compared to the previous year, alongside a 52% annual growth over 2020. Additionally, she successfully launched a new hair extension category in 2020, which contributed to a 9.7% increase in monthly revenue.
Adaptation to Market Changes
Tatiana Mikule demonstrated adaptability during the pandemic by pivoting the profit and loss strategy, managing expenses, and optimizing marketing campaigns. Her efforts led to a 17.3% increase in organic traffic, a 4.5% increase in conversion rates, and an 18.1% boost in revenue, showcasing her ability to navigate challenging market conditions.