Bonnie Cheng
About Bonnie Cheng
Bonnie Cheng is the Vice President of Business Transformation at BeiGene and an Advisor at Fellow Health, with extensive experience in marketing and product strategy in the medical devices and diagnostics sectors.
Current Role at BeiGene
Bonnie Cheng serves as the Vice President of Business Transformation at BeiGene, located in the San Francisco Bay Area. In this role, she has been pivotal in developing and implementing a comprehensive business transformation strategy. Her work focuses on improving operational efficiency and driving market penetration. She has played a significant role in the global launch of various oncology products, contributing to BeiGene's expansion in international markets.
Advisory Role at Fellow Health
In addition to her role at BeiGene, Bonnie Cheng provides her expertise as an Advisor at Fellow Health, also based in the San Francisco Bay Area. Although specifics of her advisory responsibilities are not detailed, her extensive background in business transformation, product strategy, and market development likely contribute significantly to her advisory role.
Previous Experience at Exact Sciences
Bonnie Cheng worked as Vice President of Marketing & Product Strategy at Exact Sciences from 2020 to 2022 in Redwood City, California. This position followed Exact Sciences' acquisition of Genomic Health in November 2019. She was instrumental in leading the integration of Genomic Health into Exact Sciences, ensuring a seamless transition and alignment of marketing and product strategies.
Leadership at Genomic Health
From 2016 to 2020, Bonnie Cheng served as Vice President of Product Lifecycle Management & Pipeline Strategy at Genomic Health. Her leadership was crucial in managing the life cycle of various products and planning strategies for new pipeline products. She significantly helped in blending these strategies into Exact Sciences during the acquisition process.
Role at Abbott
For 15 years, Bonnie Cheng was with Abbott in Santa Clara, CA, where she held the position of Senior Director, Global Marketing Operations & Business Strategy. During her time at Abbott, she mentored and developed high-performing teams, some of whom advanced to senior leadership roles. Her contributions included spearheading market development and launch planning for molecular diagnostics products, which substantially increased market share and brand recognition.
Academic Background
Bonnie Cheng has an MBA from the University of Southern California, where she studied Finance and Marketing from 1996 to 1998. Her academic background also includes studies at the University of California, Berkeley. This educational foundation has equipped her with essential skills and knowledge, which she leverages in her professional roles.