David Rustum
About David Rustum
David Rustum is the Marketing Director at BeiGene in South San Francisco, CA, with extensive experience in commercial infrastructure and business unit expansions across multiple therapeutic areas.
Title
David Rustum is the Marketing Director at BeiGene, located in South San Francisco, CA.
Professional Background
David Rustum has held multiple key roles in the pharmaceutical marketing sector. Prior to his current role at BeiGene, he served as Group Product Director at Actelion, now part of Janssen Pulmonary Hypertension, from 2014 to 2021. Before that, he was the Director of Marketing at Depomed, Inc., from 2011 to 2014. His career in the industry began at CSL Behring, where he worked as a Product Manager from 2008 to 2010.
Education and Expertise
David Rustum holds an MBA in Pharmaceutical Marketing from Fairleigh Dickinson University-Florham Campus. He also holds a Bachelor of Science in Business Administration with a focus on Marketing from the State University of New York at Fredonia.
Leadership and Experience
David Rustum is known for his extensive experience in commercial infrastructure and business unit expansions associated with multiple product launches. His leadership spans multiple therapeutic areas, including bleeding disorders, dermatology, infectious disease, neurology/pain medicine, pulmonary hypertension, oncology, and transplant medicine. He has demonstrated expertise in strategic planning, new product launches, market segmentation, building cross-functional alignment, and more.
Marketing Skills
David Rustum has a reputation for his creative strategic thinking and reliable execution of tactics aligned to strategy. His skill set includes strategic planning & development, product management, advocacy relations, commercial budgeting/forecasting, generic defense, and business development assessments. He is known for his timely execution of marketing strategies across the specialty pharmaceutical sector.