Lei Yang
About Lei Yang
Lei Yang is the Director of Strategic Marketing at BeiGene in Shanghai, with extensive experience in hospital sales, market research, and expertise in endocrinology and oncology.
Director Strategic Marketing at BeiGene
Lei Yang holds the position of Director of Strategic Marketing at BeiGene, a prominent biotechnology company. Based in Shanghai, Lei Yang is responsible for leading the commercial assessment of business development opportunities and shaping the clinical development strategy. Since February 2018, Lei Yang has been at the forefront of new product planning and market research initiatives, leveraging extensive experience in endocrinology and oncology.
Career at Celgene
Prior to joining BeiGene, Lei Yang was the Brand Leader at Celgene. From 2016 to 2018, Lei Yang led strategic marketing efforts for Celgene, focusing on branding initiatives in Shanghai. The role centered on developing and implementing brand strategies to enhance Celgene's market presence.
Experience at Eli Lilly China
Lei Yang has served in various capacities at Eli Lilly China. From 2015 to 2016, Lei Yang was the Operation Leader of the Oncology Business Unit in Shanghai. Before that, Lei operated as a Lean Six Sigma Black Belt from 2013 to 2015, focusing on process improvements and operational efficiencies. Furthermore, Lei Yang served as a Brand Leader from 2008 to 2012, responsible for brand management and strategic planning in Shanghai.
Education at CEIBS
Lei Yang pursued higher education at the China Europe International Business School (CEIBS). From 2005 to 2007, Lei Yang studied Marketing and earned a Master of Business Administration (MBA). The comprehensive MBA program equipped Lei Yang with advanced knowledge and skills essential for strategic marketing and business leadership.
Expertise in Biotechnology and Market Research
Lei Yang has a robust background in hospital sales and market research within the biotechnology industry. Lei's expertise encompasses both endocrinology and oncology, providing a strong foundation for the roles undertaken in strategic marketing and brand leadership. This extensive experience underpins Lei's ability to effectively lead commercial assessments and develop innovative clinical strategies at BeiGene.