Vivek Gaur
About Vivek Gaur
Vivek Gaur is the Associate Director of Marketing Analytics at BeiGene in San Mateo, California, with extensive experience in analytics and consulting roles across various companies.
Company
Vivek Gaur is currently employed at BeiGene, a global biotechnology company focused on developing innovative therapies. He holds the position of Associate Director, Marketing Analytics, in the San Mateo, California office.
Title
As Associate Director of Marketing Analytics at BeiGene, Vivek Gaur is instrumental in driving advanced analytical initiatives and strategies aimed at enhancing the company's commercial performance.
Education and Expertise
Vivek Gaur obtained a Master of Business Administration (MBA) in Marketing and Finance from the Faculty of Management Studies - University of Delhi from 2014 to 2016. He also holds a B.Tech-M.Tech. (Dual) Degree in Mechanical Engineering from the Indian Institute of Technology, Kanpur, completed from 2003 to 2008. His educational background supports his robust expertise in analytics and management.
Professional Background
Before joining BeiGene, Vivek Gaur accumulated considerable experience in analytics and consulting roles. He served as Life Science Analytics Director at Tata Consultancy Services in Thousand Oaks, CA from 2018 to 2022. Prior to that, he was General Manager, Analytics at Practo in Charlotte, North Carolina, and an Analytics Manager at The Smart Cube in Noida, India. He also held positions at Deloitte, Accenture, and marketRx India Pvt. Ltd, progressively building his skills in analytics and consulting from 2008 to 2016.
Key Projects and Initiatives
At BeiGene, Vivek Gaur leads the development of GenAI tools under the Integrated Insights Initiative to boost commercial team productivity. He has spearheaded significant projects such as Health Care Provider (HCP) Influence Maps and Multi-Channel Attribution Modeling. Additionally, he has a proven track record in implementing Next Best Action strategies and OmniChannel Orchestration for BeiGene's Oncology portfolio. He collaborates closely with vendor partners and cross-functional teams to ensure the seamless execution of these advanced analytics projects.