Briana Manrique
About Briana Manrique
Briana Manrique serves as the Senior Director of Marketing at BenchPrep, where she focuses on enhancing learning experiences through technology and data-driven marketing strategies. With a background in various marketing roles, she emphasizes customer acquisition and retention while advocating for continuous learning in her field.
Current Role at BenchPrep
Briana Manrique serves as the Senior Director of Marketing at BenchPrep, a position she has held since 2024. In this role, she oversees all aspects of marketing strategy and execution, focusing on customer acquisition, retention, and revenue growth. Her leadership is instrumental in leveraging technology to enhance learning experiences and empower individuals to achieve their educational goals. Manrique works remotely from Chicago, Illinois, and has been with BenchPrep for a total of over three years, having previously served as the Director of Marketing.
Previous Experience at BenchPrep
Before her current role, Briana Manrique worked at BenchPrep as the Director of Marketing from 2023 to 2024. She also held the position of Senior Marketing Manager from 2021 to 2023. During her tenure, she utilized analytics and market insights to inform decision-making and uncover new opportunities for business expansion. Her focus on demand and lead generation allowed her to drive effective multi-channel campaigns and optimize customer journeys.
Early Career Background
Briana Manrique began her career as a Business Development Associate at Applied Products in 2011, where she worked for nine months. She later joined Ruiz Strategies, where she served as a Communications Associate for six months in 2018 and as an Executive Administrator and Research Coordinator from 2015 to 2018. Her diverse experiences in various roles have contributed to her expertise in marketing and communications.
Education and Expertise
Briana Manrique earned a Bachelor of Arts degree in Communication Studies with a minor in Business Administration from the University of Iowa. Her educational background provides a solid foundation for her career in marketing, where she actively engages in continuous learning to stay ahead of industry trends and best practices. This commitment to professional development enhances her ability to lead marketing initiatives effectively.