Brittani Ferguson
About Brittani Ferguson
Brittani Ferguson is a Senior Marketing and Revenue Operations Specialist at BenchPrep, where she has worked since 2020. She has a diverse background in marketing and operations, having held various roles at companies such as Kensington International and Donnelley Financial Solutions.
Current Role at BenchPrep
Brittani Ferguson serves as the Senior Marketing and Revenue Operations Specialist at BenchPrep, a position she has held since 2020. In this role, she focuses on enhancing marketing strategies and optimizing revenue operations. Ferguson is responsible for managing the marketing technology stack, which includes vetting, integration, implementation, and troubleshooting. Her efforts aim to drive efficiency and scale within the organization. Additionally, she collaborates with leadership across various departments to develop actionable business insights and improve visibility within the demand generation engine.
Previous Experience at Kensington International
Before joining BenchPrep, Brittani Ferguson worked as a Marketing Manager at Kensington International from 2016 to 2018. During her tenure, she contributed to the marketing strategies and initiatives of the organization. Her role involved overseeing marketing operations and implementing tactics to enhance brand visibility. This position allowed her to gain valuable experience in managing marketing projects within the Greater Chicago Area.
Professional Background in Marketing and Operations
Brittani Ferguson has a diverse professional background in marketing and operations. Prior to her role at Kensington International, she worked at Donnelley Financial Solutions as a Marketing Manager in Global Capital Markets from 2018 to 2020. Earlier in her career, she held positions such as Research & Office Manager at Lucas Group and Audience Outreach Associate at Steppenwolf Theatre Company. These roles provided her with a solid foundation in marketing and operational management, contributing to her expertise in the field.
Educational Background
Brittani Ferguson holds a Bachelor of Arts degree in Creative Writing and History from Denison University, where she studied from 2007 to 2011. In addition to her undergraduate education, she graduated from the Conservatory program at the Second City Training Center in 2015. This combination of education has equipped her with strong communication skills and a creative approach to marketing and operations.
Key Contributions and Initiatives
Throughout her career, Brittani Ferguson has made significant contributions to marketing operations. At BenchPrep, she built and deployed standardized revenue dashboards to support forecasting models for commercial business. She also developed and implemented a multi-touch custom attribution model to optimize marketing efforts. Ferguson's work enables cross-functional leaders in Finance, Marketing, Sales, and Customer Success to create accurate annual and quarterly projections for new and expansion Annual Recurring Revenue (ARR).