Geoff B.
About Geoff B.
Geoff B. serves as the Chief Growth Officer at Bend Health, where he leverages his extensive experience in marketing and business development. He previously held leadership roles at Sanvello, Level2, and UnitedHealth Group, and has a strong educational background in Communications from the University of Minnesota.
Current Role at Bend Health
Geoff B. serves as the Chief Growth Officer at Bend Health, a position he has held since 2022. In this role, he focuses on developing and implementing growth strategies that align with the company's business objectives. His responsibilities include overseeing marketing initiatives and fostering partnerships that support the organization's expansion efforts. His leadership is informed by a strong background in marketing and business development.
Previous Experience in Marketing Leadership
Before joining Bend Health, Geoff B. held several significant positions in marketing leadership. He worked as Chief Marketing Officer at Sanvello from 2018 to 2021, and at Level2 from 2019 to 2022. Additionally, he served as Chief Marketing Officer at UnitedHealth Group from 2018 to 2022. His extensive experience in these roles has equipped him with the skills necessary to drive growth and enhance brand visibility.
Career Background in Marketing and Business Development
Geoff B. has a comprehensive background in marketing and business development. He began his career at Emerson Process Management, where he worked for ten years in various marketing roles. He later became President and CEO of Modern Climate, serving from 2001 to 2015. His diverse experience in these positions has contributed to his expertise in brand building and strategic marketing.
Educational Background in Communications
Geoff B. earned a Bachelor of Arts degree in Communications from the University of Minnesota, where he studied from 1985 to 1989. His educational background has provided him with a solid foundation in effective communication strategies, which he applies in his professional roles. He also attended Edina High School, where he began to develop his interests in communication and leadership.
Expertise in Partnerships and Growth Strategies
Geoff B. possesses a strong expertise in partnerships and marketing, which supports his leadership in growth strategies at Bend Health. His ability to develop marketing strategies that align with business development goals has been instrumental in the organization's success. His focus on collaboration and partnership development has enhanced Bend Health's market presence.