Elizabeth Bonilla
About Elizabeth Bonilla
Elizabeth Bonilla is the Marketing Director of Demand Generation and Brand at Benefitfocus, where she has worked since 2022. With over 20 years of experience in various marketing roles, she has a strong background in B2B and SaaS marketing, specializing in digital strategy and user experience.
Current Role at Benefitfocus
Elizabeth Bonilla serves as the Marketing Director for Demand Generation and Brand at Benefitfocus since 2022. In this role, she focuses on developing and executing marketing strategies that drive demand and enhance brand visibility. Her responsibilities include managing marketing campaigns, overseeing brand initiatives, and collaborating with cross-functional teams to align marketing efforts with business objectives.
Previous Experience at Dell
Elizabeth Bonilla has extensive experience at Dell, where she held multiple marketing positions from 2005 to 2013. She began as a Product Marketing Manager, then advanced to Global Online Marketing Program Manager, and finally served as Senior Marketing Manager. During her tenure, she contributed to various marketing initiatives and strategies that supported Dell's growth in the technology sector.
Leadership at Tango Health, Inc.
From 2017 to 2022, Elizabeth Bonilla was the Head of Marketing at Tango Health, Inc. In this leadership role, she directed marketing strategies and initiatives that aimed to enhance the company's market presence. Her focus included managing marketing campaigns and improving customer engagement through targeted outreach and branding efforts.
Educational Background
Elizabeth Bonilla holds an MBA from the Texas McCombs School of Business, where she studied Business Administration and Management. She also earned a BA in Environmental Studies and Spanish from Binghamton University. Her educational background provides a strong foundation for her marketing expertise and strategic thinking.
Expertise in B2B and SaaS Marketing
Elizabeth Bonilla specializes in B2B and SaaS marketing, with a strong emphasis on digital strategy and user experience. She has a proven track record in managing inbound and outbound marketing campaigns, web analytics, and measuring return on investment (ROI) for marketing initiatives. Her skills in content strategy and branding have contributed to her success in enhancing customer experiences.