Logan Butler
About Logan Butler
Logan Butler is a Senior Product Marketing Manager at Benefitfocus, where he has worked since 2019. He specializes in developing competitive differentiation strategies and enhancing data and analytics capabilities for the company's products.
Work at Benefitfocus
Logan Butler has been employed at Benefitfocus since 2013, holding various positions over the years. He currently serves as the Senior Product Marketing Manager, a role he has occupied since 2019. In this capacity, he specializes in developing competitive differentiation strategies for Benefitfocus products across multiple market segments. Prior to this position, he worked as a Content Marketing Manager from 2017 to 2019 and as a Content Strategist from 2014 to 2017. He began his career at Benefitfocus as a Sales Development Representative from 2013 to 2014.
Education and Expertise
Logan Butler studied at The University of Georgia, where he earned a Bachelor of Arts (B.A.) in Public Relations, Advertising, and Applied Communication from 2009 to 2013. He furthered his education at The Wharton School, obtaining the Certified Employee Benefits Specialist (CEBS) designation between 2014 and 2015. His educational background supports his expertise in product marketing and competitive strategy within the employee benefits sector.
Background
Logan Butler's professional journey includes a variety of roles that have contributed to his current expertise. Before joining Benefitfocus, he worked as a Sports Communications Student Assistant at the University of Georgia Athletic Association from 2010 to 2013. Additionally, he served as Camp Commissioner at Flint River Council for two months in 2013. His early experiences in communication and leadership have shaped his career in marketing and product strategy.
Achievements
Throughout his tenure at Benefitfocus, Logan Butler has focused on enhancing the company's data and analytics capabilities to improve decision-making for businesses and consumers. His work enables sales, marketing, and other internal stakeholders to effectively communicate solutions to customers, prospects, and partners. His contributions have played a significant role in the development and marketing of Benefitfocus products.