Jeff Yoder
About Jeff Yoder
Jeff Yoder is a Marketing Content Manager with extensive experience in marketing and education. He has held various leadership roles at companies such as OutlookSoft Corporation, SAP, and beqom, and currently serves as a Professor of Business Ethics at Fairfield University.
Current Role at Beqom
Jeff Yoder serves as the Marketing Content Manager at Beqom, a position he has held since 2009. In this role, he manages the development of marketing and sales enablement assets aimed at driving lead generation. He is proficient in using Hubspot for marketing automation, which supports Beqom's initiatives in digital transformation and compensation management. Yoder also plays a significant role in Partner Marketing, empowering go-to-market partners to effectively serve Global 5000 customers.
Previous Experience at OutlookSoft Corporation
Prior to his current role, Jeff Yoder was a Founding Member and Senior Director at OutlookSoft Corporation from 1999 to 2007. During his eight years there, he contributed to the company's growth and development in the software industry. His experience at OutlookSoft laid the groundwork for his future roles in marketing and product management.
Educational Background
Jeff Yoder holds a Bachelor of Arts degree in Psychology with a minor in Pre-Med from Susquehanna University, which he attended from 1972 to 1976. He also earned a Master of Arts in Corporate Communications from the Fairfield University Graduate School of Corporate and Political Communications, studying there from 1977 to 1980. His educational background provides a foundation for his expertise in marketing and business ethics.
Career at SAP and Other Organizations
Jeff Yoder worked at SAP as a Senior Director in Education for 11 months from 2007 to 2008. His career also includes roles at BPM Partners as Director of Research Services and at Hyperion Solutions as Senior Director of North American Training, where he spent 15 years. Additionally, he developed Professional Selling Skills Training at Xerox Learning Systems from 1978 to 1980. These experiences have contributed to his extensive knowledge in marketing and training.
Initiatives and Contributions
At Beqom, Jeff Yoder initiated a Corporate Social Responsibility program that supports the Young Heroes Foundation. He has also administered the Salesforce.com CRM platform while serving as Director of Product Marketing. His contributions to marketing and social responsibility reflect his commitment to both business and community engagement.