Adam Shapiro
About Adam Shapiro
Adam Shapiro is an SEO/SEM Specialist with a background in Digital Marketing. He has worked in various roles in the healthcare and digital marketing sectors, developing strategies to enhance online presence and drive business growth.
Work at Bernard Health
Adam Shapiro has been employed at Bernard Health as an SEO/SEM Specialist since 2020. In this role, he focuses on optimizing search engine marketing strategies to enhance online visibility and drive traffic. His responsibilities include managing various digital marketing channels and ensuring alignment with the company's marketing objectives.
Education and Expertise
Adam Shapiro studied at General Assembly, where he completed a Digital Marketing program in 2019 over the course of 11 months. He also holds a Bachelor's degree in Marketing from the University of Delaware, which he earned from 2007 to 2011. His education has equipped him with the skills necessary for effective digital marketing strategies.
Background in Digital Marketing
Prior to his current role, Adam Shapiro worked as a Digital Marketing Consultant, where he developed online strategies that aligned with marketing and business objectives for small businesses. His experience includes managing accounts and stakeholder needs across various digital marketing channels, including SEO, SEM, and social media.
Previous Employment Experience
Adam Shapiro has held several positions prior to his current role. He worked as an Accounts Payable Coordinator at NeuLion from 2014 to 2015 in Plainview, New York. Following that, he served as a Health Plans Coordinator at WellNet Healthcare from 2015 to 2020 in the Greater New York City Area. These roles contributed to his understanding of business operations and financial management.
Skills in Digital Marketing
Adam Shapiro possesses hands-on experience in managing various digital marketing channels. He is skilled in delivering cross-channel performance reports and providing actionable insights based on market and competitor analyses. His expertise encompasses both paid and unpaid social media, display advertising, content marketing, programmatic advertising, and affiliate marketing.