Julie Kleist
About Julie Kleist
Julie Kleist is a Digital Marketing Strategy Manager at Berry Global, Inc., where she has worked since 2021. She has a background in digital marketing and merchandising, with previous roles at Fox Valley Technical College, Kohl's, and Direct Supply.
Current Role at Berry Global
Julie Kleist serves as the Digital Marketing Strategy Manager at Berry Global, Inc. since 2021. In this role, she is responsible for developing and implementing digital marketing strategies that align with the company's goals. Her work focuses on enhancing the company's online presence and driving engagement through various digital channels. Julie has also launched a global employee advocacy program that features curated content in a centralized repository, contributing to the company's internal communication efforts.
Previous Experience at Kohl's
Julie Kleist held multiple positions at Kohl's, where she worked from 2010 to 2016. Initially, she served as the Web Merchandise Presentation Coordinator for one year, focusing on optimizing the online presentation of merchandise. She then advanced to the role of Manager of Digital Merchandising, where she managed digital merchandising strategies for five years. Her contributions included enhancing the social media calendar and establishing processes for creating digital assets and stakeholder reviews.
Consulting Experience at Berry Global
During her tenure at Berry Global, Julie Kleist served as a consultant for the email and marketing automation RFP and rollout. This role involved collaborating with various stakeholders to ensure the successful implementation of marketing automation tools. Her expertise in digital marketing strategy played a crucial role in optimizing the company's marketing efforts.
Education and Expertise
Julie Kleist earned her Bachelor of Business Administration (BBA) in Marketing from the University of Wisconsin-Milwaukee - School of Business Administration, completing her studies from 2003 to 2007. Her educational background provides a strong foundation for her career in digital marketing, enabling her to develop effective strategies and drive results in her roles across various organizations.
Early Career at Direct Supply
Before her roles at Kohl's, Julie Kleist worked as an E-Content Marketing Specialist at Direct Supply from 2007 to 2010. In this position, she focused on enhancing digital content strategies and improving online marketing efforts. Her work included building dashboards to measure digital performance and implementing corrective actions to meet targets, showcasing her analytical skills and commitment to achieving results.